We set up AI customer service that actually resolves your support tickets end to end, from order status to returns, refunds, and order edits, on the tools you already use. You get most of your repetitive support handled automatically, without adding headcount and without your customers ever feeling the difference.
Book a callFor most ecommerce brands, customer support scales in the wrong direction. The more orders you ship, the more "where's my order?", "how do I return this?", and "is this back in stock?" messages pile up, and the only way to keep response times down is to keep hiring. Support quietly becomes one of your largest operating costs, and it grows in lockstep with the revenue it's supposed to protect.
The repetitive questions are the worst part, because they're both the highest volume and the lowest value. Your team spends its day copy-pasting tracking links and processing the same three return types, instead of handling the conversations that actually need a human.
And if you've already tried an AI helpdesk, you may have hit the second trap: per-resolution pricing. Many platforms charge a fee every single time their AI resolves a ticket, so your bill goes up the better the automation works. You end up penalized for scaling the exact thing you paid to automate.
Regna Operations sets up done-for-you ecommerce customer support automation, configured around your store, your policies, and your existing stack. We don't sell you another tool to learn and configure yourself. We build the system, connect it to your shop, shipping, and returns, train it on how you answer, and hand you a support desk that runs itself for the tickets that should be automatic.
The difference between this and a basic chatbot is simple: a chatbot can only reply. Our setup can act. It checks live tracking, generates return labels, processes refunds, updates orders, and confirms stock, then sends the answer and closes the ticket. For your customer, it just feels like fast, correct service.
We analyze your real ticket history and map exactly which question types are automatable, and what each one is costing you today. No guessing; the plan comes from your own data.
We integrate the tools you already run, your store platform, shipping carrier, returns provider, and helpdesk, so the AI can take real actions inside your real systems.
This is the part that keeps you safe. Every ticket category starts in assisted mode: the AI drafts the answer, your team reviews and sends. We measure how often your team edits each category, and we only switch a category to fully automatic when your own data proves the AI is getting it right. You never wake up to an AI that refunded the wrong customer, because nothing goes autonomous until it has earned it.
We expand automation one ticket type at a time, usually starting with order status and tracking, then returns, then the rest, until the bulk of your repetitive volume runs on its own.
You give us access and a couple of hours; we build, connect, and tune the whole thing. Most of the setup is on us.
You pay once to build it and replace your current software. No monthly fee, and no charge every time the AI resolves a ticket. Your cost doesn't climb as you grow.
The graduated-trust rollout means AI only handles what it has proven it can handle. Your brand voice and your policies stay intact.
No rip-and-replace, no forcing your team to relearn everything. We work with your existing stack.
A store doing 1,000 tickets a month and one doing 25,000 have very different needs, so we scope and price to yours, not a one-size-fits-all plan.
Enter your support numbers.
One-time build. No recurring software fee.
These are your running monthly costs. Regna's build is a one-time fee, scoped on a call, with no monthly software cost after.
Illustrative, from your inputs and public competitor pricing (per-agent and per-ticket fees for the tool you select). Regna is a one-time build with no recurring software fee; the build itself is scoped on a call. We calculate your real automatable share in the audit.
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How much of your support becomes automatable depends on your ticket mix. Stores with a high share of repetitive, catalog-driven questions (order status, returns, sizing) automate the most. In practice, the repetitive categories are where the fastest, safest wins are, and they're usually the majority of volume. We'll show you your specific automatable percentage in the audit, calculated from your own ticket history, not a generic promise.
Who it's for. Ecommerce and DTC brands, on Shopify and other major platforms, that have grown past the point where email and a shared inbox keep up, and where support headcount is starting to scale with order volume. If your team spends its days answering the same handful of questions, you're the right fit.
Book a short call. We'll look at your support volume, show you what's automatable, and what fixing it is worth to your store.
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