Competitor research
What your competitors changed this week, read once and sent to the people who need it.
The problem
Someone is meant to keep an eye on the competition. In practice it is a tab left open, a pricing page nobody has looked at since spring, and a surprise when a client mentions a rival's new offer. When the research does get done, it is an afternoon of screenshots pasted into a deck that is out of date before anyone presents it.
What changes
Their pricing pages, job ads, release notes, ad libraries and posts are checked on a schedule and compared with the last copy. Only real changes come through, in a short weekly note that says what changed, why it might matter and where the source is. The people who set your prices and write your pitch read it in five minutes. Nobody keeps a tab open.
More won jobs, less admin
What removing it is worth. Framed as making more, not spending less.
No pricing surprises
You hear about a rival's price change from the note, not from a lost deal.
A pitch kept current
Objections get answered with what the competitor says today, not what they said last year.
Research nobody has to do
It still happens, every week. Nobody spends an afternoon on it.
How we take it off your hands
The same shape as every engagement: the Roadmap first, then the builds you pick, one fixed price at a time.
Step 1
List what matters
We agree the competitors and the signals worth watching: prices, positioning, launches, hires, ads, reviews.
Step 2
Watch and compare
Each source is fetched on a schedule and compared with the last copy, so only changes come through, not noise.
Step 3
Send the note
A weekly note goes to sales and marketing with what changed, a line on why it matters and a link to the source. Big moves go out the same day.
Let's work out what is worth building.
Tell us how your team works today. You get a straight read on what would pay.
Start with the Revenue Roadmap. Money back if it does not find at least €1,997 worth of work to automate.